Digital Marketing Strategy

Measurable acquisition and retention work with verifiable outcomes.

Open for applications as a pilot. The assessment is still being evaluated and is not yet validated.

Category

Digital Marketing and E-commerce

Standard owner

SkillSignature Standards Team

Target roles

Digital Marketer · Growth Marketer · E-commerce Manager

Assessment methods

Scenario assessment · Portfolio evaluation

Required evidence

Campaign evidence · Measurement methodology · Outcome data

Pass score

85/100

Live verification

Conditional